So you have your very own YouTube channel, and recently, you have uploaded a few videos with expectations of ever-increasing views, likes, and subscriptions. Unfortunately, very few people have viewed your videos and even fewer have liked them and subscribed to your channel. So you ask yourself, “What went wrong?”
If the videos were entertaining, informative, and featured high-quality camera work, why did people not give it their approval? The answer lies in YouTube SEO. Just as websites use Search Engine Optimization (SEO) for higher rankings on Google, you need YouTube SEO and a YouTube rank tracker to get your videos to that coveted top spot on YouTube.
The Basics of YouTube SEO
If you have uploaded a guitar tutorial video for a very popular song, the chances are that you are not the only one who has uploaded a tutorial. Try searching for your video on YouTube. If you see that your video has a rank that is below the top 10 videos, then you can expect very little user-engagement.
As there are many competitors for almost every business niche on YouTube these days, it can be hard for your video to rank without YouTube SEO.
Successful YouTube SEO involves:
Keyword Identification for Your Video: Identifying keywords to use for your YouTube video’s title, description, and tags is simple. This can be done by monitoring the most popular competitors’ videos and analyzing the keywords they have used.
Creating Your Own Keyword: The keywords you use for your videos can be similar to those that your competitors use, but they can’t be the same. If your competitor’s video has a million views, then the chances are that there is huge competition for the keyword that your competitor has used.
This step involves identifying low-competition keywords. Typically the videos with the most views in your niche have targeted high-competition keywords, which you should avoid. Using low-competition keywords yields better results for new YouTube channels.
Use the Low-Competition Keyword for Ranking on Both Google and YouTube: Now that you have found a low-competition keyword, it’s time to create your video around it, and of course, use the keyword in your video’s title, description, and tags. Also, a lot of YouTube traffic is generated from Google, so you should try to get a high ranking on Google as well.
The Benefits of a YouTube Rank Tracker
If you are primarily a content creator and have very little knowledge about SEO, then it would be a waste of your talents and time to create YouTube SEO strategies.
What is not a waste however is a YouTube rank tracker. By identifying the right keywords to use for your videos and monitoring your competitors, a rank tracker can provide invaluable input to you regarding what you need to do on the SEO front to get your video to the top of both Google and YouTube.
A rank tracker would give you regular reports regarding the existing state of affairs and also suggest improvements that you can make to make your videos more visible to the vast YouTube audience worldwide.